Giving wine as a gift can be a delicate matter as there are many things that need to considered. The primary and initial thing to keep in mind is that you are giving alcohol. The very first thing you should do is ensure that the bottle will be welcome, not all households drink alcohol, in many households it violates religious or personal beliefs. There are also many households that prohibit alcohol for addiction reasons. While the thought was nice, the gift is not necessarily welcome and you may be better off with a box of chocolates.
If it is decided that the gift of wine will be welcome then the next step is to decide on purchase itself. Do you know the person and what they commonly drink? Do you know their tastes and what style suit them best?
If you do not know the taste preference of the intended recipient then it best to stick with the simple and more common wines such as Cabernet Sauvignon, Pinot Noir, Chardonnay or Shiraz. Avoid some of the less reputable varieties such as Zinfandel unless you know there is a preference.
When making your selection at the store avoid the mass-produced brands that are commonly on sale as that not only makes you look cheap, it also looks like you put minimal thought into the gift and picked up whatever was on discount. An exception would be for promotional or holiday packaging that can be unique or different. If you are having difficulty finding a variety or brand then talk to the wine store clerk and ask for suggestions.
Once you have chosen the bottle, the next step is the packaging. There are many unique bottle bags available in paper or cloth that make a quick and attractive display for the gift, they also make carrying the bottle easier for both you and the recipient while providing discretion, as not all places welcome outside bottles and they will ‘overlook’ a present if it is not displayed.
Overall giving wine as a gift is a fantastic and easy idea. It is an elegant, simple and versatile gift that covers most occasions.